A Crisis of trust Essay Example | Topics and Well Written Essays - 2250 words

A Crisis of trust - Essay Example After the recession hit, trust has been the key in holding on to one’s place in the market. The post-recession world is one where trust delivered by the company has been ensuring brand loyalty by the consumers. But from time to time, high profile companies and organizations such as Google, Barclays, and Starbucks are surrounded by controversies not only damaging their image but also their relationship with their consumers. Controversies only find their way to the organization when the company fails to provide excellent customer service and starts rating their profits above their customers. Businesses and markets rely on the fundamental entity of trust to demonstrate stability and long term profitability. Barclays Plc. and LIBOR Recently one such example of rigged trust was seen with Barclays LIBOR scandal. Barclays is the 2nd largest bank in the United Kingdom and the 15th largest in the world. Barclays has established a strong reputation for itself over the years. But recentl y it became part of a controversy that has resulted not only in the resignation of its chief executive (Zhong, 2012) but also a fine of ?290 million (Bolger, 2012). Barclays plc suffered a serious blow to its reputation when it was found involved in lying about its LIBOR (London Inter Bank Offered Rates) rates. This resulted in Barclays illegally and unethically ending up with their consumer’s money in their pockets. ... ick Cooper of Millward Brown believes, ‘The situation for Barclays is incredibly serious; it has turned Barclays from being the hunter into potentially being the prey. That is a huge and very rapid turnaround. It would be a crying shame if Barclays disappeared but a lot of consumer trust in the brand has been lost’, (2012). In YouGov’s August 2012 poll, 17% of Barclay’s customers are considering switching their service (Rowe, 2012). Google Privacy Issues and Shattered Trust Ever since Google has been the leading search engine of the world, it has also been closely followed by issues in its privacy policy and how it handles its customer’s information and data. It is surrounded by privacy concerns in most of its products and services that it offers. A survey was recently conducted, which interviewed 1,317 people. 57% of the people were of the view that the Google Street View service was an intrusion in the private lives of the laymen (Do you know whoâ €™s watching you?, 2012). Consumers in this time of awareness are quite accustomed to their data being collected and used, but if the company does not follow adequate rules and regulations with regard to privacy management, the consumer is more than likely to show lack of trust and leave the use of that service altogether. Google has been encountering a number of privacy scandals for some time. According to the 2012 YouGov Brand Index, Google has been replaced by Amazon as the top Internet brand in Britain, due to its privacy controversies (‘Google’s â€Å"on Wane†Ã¢â‚¬â„¢, 2012). Google, due to its flawed privacy policy, may be subjected to fine by the European Union as it has not fixed its privacy policy as per the CNIL request, and the EU has considered Google’s response to the request as ‘unsatisfactory’

United Holidays Essay Example | Topics and Well Written Essays - 1000 words

United Holidays - Essay Example It is considerably easy to carry out. Disadvantages It is time consuming Written sources 3 b. Discuss the purpose and features of a CASE tool, which could support the development of the required system for United Holidays Purpose: They enhance software development. They generate codes automatically and also used in normalization.Diagramming tools are used to draw the system models required or recommended in most methodologies. Description tools are used to record, delete, edit, and output non-graphical documentation and specifications. Prototyping tools are used construct system components including inputs, outputs, and programs. Inquiry and reporting tools are used to extract models, descriptions, and specifications from the repository. Quality management tools analyze models, descriptions, and prototypes for consistency, completeness, or conformance to accepted 'rules' of the methodologies that the CASE tools support. 4 a. What are the typical job roles that exist within the software development lifecycle, and at which stage(s) of the lifecycle will they each be active Systems Analyst Programmers: these are the people who develop the codes Users. They give information. Project Manager b. Who are the stakeholders in an information system, and what are their individual priorities System owners. These can be individuals or organizations. System Users. These are the staff or employees who interact with the system on a daily basis System Designers. System builders. Are the programmers Vendors. Are the ones who are in the business of selling and distributing these systems 5 a. What are the relevant advantages and disadvantages of Software Prototyping and the Waterfall with Iteration approach to software development Advantages of... United Holidays In object programming the practice to combine simple objects is referred to as composition for example the classes in the airline can not exist if the class airline is removed This allows the investigator to develop empathy for the study population through listening and participating. Additionally, observation allows the observer to become an "insider. The method is also very useful where no records of previous studies exist Data can be collected quickly on specific items; these data can be easily transferred into forms allowing quantified and computerized analyses; and data collection tasks can be delegated to less expensive field staff. Questionnaires also compel the adoption of some "organized structure" upon data collection (Fowler, M. 2003) Transition: in this phase the goal is to system and user test the system to ensure that it is ready to be deployed into production, to make needed corrections, and to actually deploy the system (Fowler, M. 2003). This leads to the fact that data programmers and other professionals need to be prepared to change and grow their models, including their database schema over time. Furthermore, iterations lead to the discovery of the need to re-factor their schema to reflect the needs of new requirements (Fowler, M. 2003). If your system needs to interface with existing legacy systems, and it often does, data professionals will likely be needed to be involved with legacy integration efforts. Data models are very likely needed, but they're not needed up front.